El Sotol Modern-Retro-Ranch Style Bar

This is what El Sotol by MERA was looking for in their logo design

We need a logo design for a modern-retro-ranch style bar concept called "El Sotol". This is a brand new brand that we are creating the identity for, so sky is the limit when it comes to design. We would like to place an emphasis on the significance of the Sotol alcoholic beverage in Durango, Mexico, but add a modern twist while still keeping the origin story of Sotol alive. Colors should be earth toned and reminiscent of the Durango region. The "by MERA" portion of the logo can be secondary text and much smaller than the "El Sotol" main text. Read more