Coffee trailer and lounge logo design

This is what Rarity Coffee Co (optional tagline - Uncommonly Refreshing Coffee) was looking for in their logo design

Launching as a full service coffee trailer in Austin, Texas, future plans include full service drive though restaurant and potentially commercial bottling. Currently needing a brand logo but will likely have more projects later.
The company will offer full espresso options, but the focus is on a specialty cold brew and coffee infused with coconut water. An uncommonly smooth, refreshing, and ubsurdly delicious coffee with no sweeteners or cream. This cold brew will be the focus of the company.

I tend to like geometric and clean functional logos. If it's too busy, its hard to read while driving by. I think i want a subtle splash of art deco line art. Despite the company focusing on using coconut water as a focus, there are strong, sometimes negative, market sentiments about coconut water and coconut flavor. I would like to avoid using coconuts in the logo, but I'm not completely against subtle references though.

One original name for the company, unfortunately al… Read more