Logo and Business Card Design Project for Disruptor Technology Company in Financial Services

This is what Auto-UX: Novated Experience Platform was looking for in their logo design

We need a logo design for a new fin-tech company in Sydney Australia.
We are a novated leasing/car salary packaging company that helps employees purchase and finance a car, manage all their day-to-day running costs, and have this all deducted from their salary in a tax effective manner.
We have 2 customers - the employee as mentioned above, but also the employer. We manage all of the administration, tax and payroll related processes the employer needs to support for their employees to participate in this benefit.
The are many competitors in this industry, but there is very little tech innovation. Our key differentiator will be technology. All competitors run call centre environments with old school manual paper based processes. We are first and foremost a tech company, and we will be utilising ai and other tools to deliver the industry's first fully digital user experience.
Our #1 focus is delivering the best user experience (UX) in the sector, enabled via clever tech.… Read more