Expand our Brand Identity by Developing a Series of Logos for our corporate Service Offerings

This is what 4 Different Logos in the same family that say: SAFETY, SUSTAINABILITY, PEOPLE STRATGIES, ACCOUNT BASED MARKETING (ABM) was looking for in their logo design

Develop a family of logos, building on our brand identity for a subset of services offered within our company. The Company logo is established and our sector logos are as well. However, we have areas of focus with the company that support our industry work, and corporate goals that would benefit from some branding and consistency within the company. Looking to create 4 logos that would work together but could also stand alone. Logos would emphasize, Sustainability, Account Based Marketing (ABM), Safety and People Strategies. You will see that our corporate logo is structured in a box. We can play with this format, but we would like to soften the new logos to be more friendly, as they deal with our corporate initiatives more than business sectors.

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1. may we confirm that this is like an umbrella branding wherein you'd have a main logo and sub brands for each services?
Our logo is established, but we have some service offerings th… Read more