Logo for a consumer finance company. The name of the company is ALL IN.

This is what "All IN" was looking for in their logo design

We need a logo design for All In. All In is a personal finance platform designed to expand access to credit to all consumers in the United States. The core belief is that the current consumer credit pricing model based primarily on credit scores is significantly flawed and mispriced overall, and specifically with respect to the 124 million Americans who have no credit score, are credit unscoreable or have a credit score that is deemed to be “Bad” by industry definitions. These consumers are effectively denied access to the US financial system and All In will demonstrate that many of these consumers are in fact quite good credit risks. Our goal is to bring more equality to the consumer credit market by identifying the consumers who are good credit risks and connecting those consumers with mainstream financial institutions and reasonably and appropriately priced credit products, such as credit cards, car loans and home mortgages. Read more