Optima Living Seniors Care Signature Program – Feel the Music

This is what Feel the Music was looking for in their logo design

Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.

“Come Play With Us,” is a branded pillar of our service delivery which encourages seniors to engage in various recreational activities while living in one of our communities. Under this umbrella of services, we are working towards branding signature programs, one of which is “Feel the Music.” This signature program incorporates themed music events and activities, designed to create personal connections through the experience of music. Examples of events and activities that may occur under this program include karaoke parties, dance classes, music inspired trivia, sharing of musical talents, and live shows.

Task: It is for this signature program, Feel the Music, that we are hoping to create a logo. We hope for this logo to be simple, yet impactful in how… Read more