Sporting Goods Store- kids specific

This is what "Kittery Trading Post" or "KTP" was looking for in their logo design

We are an 85 year old sporting goods store located in Kittery, Maine, USA, called "Kittery Trading Post". I am looking for a logo to specifically use for our kids events and activities, and to put on our giveaways. We sell outdoor products in EVERY category (hunting, fishing, hiking, paddlesports, birdwatching, snowshoeing/skiing etc.), and I am looking for a logo that would represent more than just one outdoor activity/season. We take pride in our heritage and our community, but are looking for something accessible for our younger customers. Our current image based logo includes a bullseye with the colors (from center to exterior) being Yellow, Red, Blue, Black and White. These are the classic archery target colors if you need a reference. I have attached our current logo. I am looking for something with less text and much more fun! Read more