GREEK GOD LOGO for HALTER - High Quality Fitness Apparel.

This is what HALTER was looking for in their logo design

BRAND SHORT DESCRIPTION
Halter is a new fitness apparel brand that aims to gather the core values of the ancient Greek philosophy of stoicism with the discipline and effort of modern bodybuilding.

NAME
The name HALTER comes from “Halteres” which were the precursors of the modern dumbells used in ancient Greece. They were carved in stone and used by greek and spartan athletes to improve their strength and physical condition.

BRAND CONCEPT
We live in a new era where politicians and media have made us believe that we are victims, that we are weak as individuals who constantly need guidance and protection. We are told what to eat, what to drive, what it is okay to think, what we are supposed to love and hate.
In this new world standing out and being an independent thinker seems to be punished meanwhile submission gets rewarded with scraps.

In HALTER we believe it is enough of this nonsense.

Life is not fair, nobody ever said or promis… Read more