Movement+ app logo and brand feeling

This is what Movement+ was looking for in their logo design

Design a logo and branding guide for a movement and mindfulness app / website named Movement+

The idea of Movement+ is a place where people come together to explore what their body can do ... beyond just movement, we explore mindfulness, breathing and what it is to be human. We're alternative to the mainstream and set trends, rather than follow them.

The essence we're going for in the Movement+ look and feel is:
1. Freedom
2. Growth
3. Vibrant
4. Bold

Design shouldn't feel like a typical fitness brand with simple active people symbols. This shouldn't be something that anyone could design in Canva in 5 mins.
Explore all lower case, or all upper case lettering. Do not mix upper and lower case.

Colours of green and yellow are a rough guide. Do not combine yellow and green. Choose either. If you feel another colour is better suited we are open to creativity.

Think strong, memorable, iconic branding like Apple, or Nike. The … Read more