Industrial Equipment Company Logo Refresh

This is what UVI | Universal Vortex was looking for in their logo design

Update/refresh corporate logo for a line of industrial equipment used in gas cooling, heating, and pressure regulation applications. Customers are industrial design engineers, chemical engineers, and industrial buyers. The logo currently consists of graphic and text elements that need updating to be more contemporary. We would like to keep but update the essential design "idea" in the logo, which features counter-rotating vortex flows (currently shown by concentric arrows circulating in opposite directions). Drop the "Inc" in the company name. Maintain presence of initials UVI. Drop the current tagline "A Thermal Solution". The final design must communicate this graphical idea of counter-rotating vortex flows, the UVI initials, and the Company Name, but in a more contemporary way. Read more