‘The Watt Shop’ is a dynamic bicycle fitting service that needs a business logo design.

This is what The Watt Shop was looking for in their logo design

I need a logo design for a new company based out of Indianapolis, IN called ‘The Watt Shop’. We provide a dynamic bicycle fitting service that focuses on cycling biomechanics. We focus on discipline specific positioning, (triathlon, time trial, road racing, track, mountain biking, cyclocross and gravel) with all athletes. I would like the design to use the colors red, black and a hint of blue. The term ‘Watt’ is defined as a measurement of power. I would like the final design to show movement in terms of speed that is somehow related to human biomechanics while pedaling a bicycle. Read more