National sport for people with all abilities/disabilities Business needs logo
TruAbility needed a logo design and received 37 Playful, Colorful, Business logo designs from 13 designers
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This is what TruAbility was looking for in their logo design
We need a logo design for a new business based in Sydney. The business 'TruAbility' supports communities to establish equal opportunities for people with all abilities/disabilities to access grassroots sporting activities. The business also supports individuals determine what sports they are interested in and assists in facilitating inclusive community attitudes to enable inclusion of the individual.
One of the key elements of the business is to shift community culture to become a connected community with equal access to sport no matter your ability level.
The logo should ideally show themes of 'community' 'team work' 'achieving your potential, or truability'.
Note: in the future TruAbility may become a business that doesn't only specialise in sporting opportunities - so logo may work better if not specific to sport eg: no use of sporting equipment etc.
I like the idea of having the subtle use of depicting disability eg: subtle use of a wheelchair, walking frame etc…
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