brand new logo-for new fitness company to appeal to customers and potential franchisees

This is what all active (logo) tagline: fitness.energy.health was looking for in their logo design

Design Brief


we need a new logo for fitness company to be called: all active. (upper or lower case up to designer)

Positioning statement under the company name is fitness.energy.health

The company offer personal training, individual or group and are offering franchises as well.
The logo needs to be suitable for all marketing materials, exhibition stands, vehicles (all vehicles silver) and hats, and clothing. Also, a product range of fitness exercise products and also including health foods packaging.

The logo needs to appeal to all age groups (including the elderly) and not be too `feminine'. Many of the franchise owners will be male, but with a mainly female customer base.

The logo needs to be modern, professional, and reflect the health industry, health, vitality, and healthy living. The franchisees will be men and women so the logo needs to suit both for image and uniforms.

Clean, fresh and simple, able to be prod… Read more