Logo design for alternative walking tours company

This is what Ottawa (de)tours was looking for in their logo design

The task is creating a logo for a new Canadian startup. I will describe the project below, as I feel it will be useful to designers to understand the core motivation of the project:

Project description:
A new initiative, Ottawa (de)tours offers walking seminars with a twist to individuals interested in delving into various issues of significance from an alternative angle - not the usual narrative on a topic necessarily

A roster of local experts would lead groups of up to 8 people on one to one-and-a-half hour leisurely walks around Ottawa’s streets that are most imbued with significance for a particular seminar theme.

The tours are to be a cross between a Jane’s Walk (google this) and a university lecture, combining the two for a chance to hear unique perspectives, meet new people, and have a special place-based experience, whether you’re visiting Ottawa for the first time, or have lived here for 25 years.

Offerings would include seminars on: th… Read more