Logo Design Project for Plant & Equipment Hire company

This is what Adelaide Plant & Equipment was looking for in their logo design

The acronym of our company name is APE, so we wish to have a Gorilla as our mascot in our logo.
As viewed in the file supplied we would prefer to have either a gorilla on all fours or his head only.
The gorilla should portray strong facial features but not be too aggressive.
As the logo will be placed on a variety of coloured equipment the following colours yellow, red and white are not suitable for the lettering. However a white background is acceptable
We would prefer the lettering to be in black, the font is your choice.
We are fairly certain that Blue lettering should be used to highlight the APE acronym, this can also be used to highlight the "Hire and Sales". Any shade of blue at this stage or if your consider another colour to be better please present that.

Some of the equipment we intend to hire are Excavators.
Another idea we had was to image a gorilla's arm as the arm of an excavator.
Or have the Gorilla, King Kong like and climbing the … Read more