Logo Design Project / New Brand

This is what SMD - See My Doctor was looking for in their logo design

1. Overview

SeeMyDoctor.co.uk (SMD) is a wholly owned brand and website of Mobile Doctors Group (MDL - www.mobile-doctors.co.uk), the UK's leading medical evidence company.

In leveraging MDL's nationwide footprint of GPs, the SMD web service will enable the general public to arrange private consultations through a few clicks of a button. Patients will access the See My Doctor website, and via their GPS coordinates or their inputted postcode, they will be able to view and select an available appointment with a GP at a time and place of their convenience.

In addition to providing this key service, SMD will also develop a medical repository that will provide information and advice across a broad range of medical conditions.

Ultimately this is a completely new service for MDL and requires the development of an autonomous brand that adheres to the SMD's core values of privacy, clinical responsibility and accountability.

1.1. Market

The… Read more