Logo Design Project - Activewear

This is what Fit Apparel was looking for in their logo design

Design a logo / identify for "Fit Apparel"

Fit Apparel will be an online work out wear / active wear shop.

The site will primarily start out selling Maternity active wear, so must appeal to a female audience... but...

However, in time, it is seen that the logo / website / identity will develop other lines such as; Fit Apparel, Fit Mumma, Fit Ladies, Fit Kids, so the logo needs to be generic(ish).

The logo needs to 'strong', (no dainty lines or fonts) so that it is an identity that is easily recognized.

The logo should communicate fit, active, fun, good quality, family, energy, health. All things that make you feel good!!

Read more