Design Brief: Brand, Business Card and Basic Corp ID for Orbit. Accounting and Tax

This is what orbit. was looking for in their logo design

Background:
Orbit Accounting and Tax has been established in 2012 in Sydney Australia. Orbit is now at the stage of the business where it needs a strong brand look and feel so that we can start promoting the business to new clients.

Orbit is run by a young accountant who has previously owned a successful accounting practice. The look and feel of the previous business (franchised) was heavily corporate and projected a professional, but dated feel.

Desired Tone:
Young, urban, professional and forward thinking accountants. It’s the accountant for the young professional.

Look & Feel
Please see below image for the style Orbit Accounting and Tax are looking for in their brand execution. It needs to be a clean type logo with either a slab serif or serif as the hero font. There should be a good use of white space with design consideration taken of the kerning between the lettering. A sans-serif font can be used as a secondary font to compliment the … Read more