Manuka honey jar label for new Manuka brand

This is what Eurocas Tehnica Alimentara SRL was looking for in their label design

We are planning to start a Manuka honey brand and we need to design the label for the honey jar. Manuka honey is an up and coming product and the market is still young in our country.
Our market is dominated by 1 brand: Manuka Health (photo attached). To the people who know what Manuka honey is, they associate it with Manuka Health in the same way people associate Cola with Coca Cola or printer copies with Xerox.
The good news is that a lot of people do not know yet what Manuka honey is and we still have the opportunity of being the first brand they get to know. At the same time, we still need to be able to take at least a bite out of the Manuka Health market share.
The Manuka Health label for their jar I think is not just absolutely gorgeous but it also does its job extremely well. It only features 3 informations:
- name of brand/logo (Manuka Health)
- name of product (Manuka Honey)
- and mgo rating which is like a rating of how strong the honey is

B… Read more