GLHF - Label for a lifestyle beer for gamers

This is what a business in Sweden was looking for in their label design

We are launching a lifestyle brewery for gamers. Our first beer is called GLHF (the same as the company) and we are launching a promo campaign showcasing a bunch of possible design directions for it, which our community can then vote for. The top 5 (or more) labels of this competition will be selected as winners and be part of that campaign. If one of them is chosen by the community, we will continue that work with the chosen designer.

So feel free to come up with a specific game genre, target group (described in the attachment) or style for your submission. Or a specific market (such as a Nintendo inspired beer for the japanese market) We encourage diversity among the submissions.

Full description in the attached document. Read more