J&R Ribs Website Design Project

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Web Design Brief

J& R Ribs Costillería is a fast-casual restaurant that specializes in southern culture, soul food, baby back ribs and bourbon whiskey.

We need a functional and user friendly website design for our customers to be able to explore our menu options, learn about our culture, as well as be able to place and pay for online orders that can be picked up at the nearest restaurant. Benchmarks for our website are www.panerabread.com, www.chipotle.com and www.bajafresh.com

The site design should also serve as an initial point of contact for prospective franchisees to dig and learn about the brand and business opportunity.

We want customers (consumers and potential franchisees) to be able to experience FIRST THE FOOD, but also the style and culture of our restaurants via the website design. Key elements for this are: soul food (Feed Your Soul), southern culture, friendly service, bluegrass/folk music, bourbon/moonshine/Tennessee whisky, modern butcher-shop design as well as industrial, wood, modern rustic, organic elements. (see restaurant images of tile, concrete, vintage scales, green wall, etc)

We want the website to provide a good overall brand image and also drive participation and sales by via images of our food, by these images being at front and center of the website design. See benchmark websites (Panera, Baja Fresh, Chipotle) for good examples of this.

Other elements to take under consideration for the website design are:

* Illustrative but simple menu
* Hacer un pedido (order online), Loyalty Program and Franquicias sections should have different, separate and easy to see buttons in the homepage.
* Simple, but modern functionality overall for the website.
* Respect colors and elements of the brand (attached some photos and examples)
* Brand Typography included (NAMES OF TYPOGRAPHY: BEBAS, SONGBIRD, CANTER & VAST SHADOW)

Minimum Deliverables: Home Page, Menu and Order Online. 3 pages total.

• More examples can be found at: www.facebook.com/jrribscostilleria

• Website architecture / Site Map ATTACHED

* More design elements attached.

* Screenshots of some good elements to take under consideration for website functionality and design.

Industry/Entity Type

Architecture


Font styles to use
Other font styles liked:
  • BEBAS, SONGBRID, CANTER & VAST SHADOW

Look and feel

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Files
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