Company logo for Business Asset Appraisals. "We know what it is, and we know what it's worth!"

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This customer received 19 logo designs from 8 designers. They chose this logo design from Digital Waltz as the winning design.
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Logo Design Brief
We need a logo design for a company based in San Luis Obispo county called "PACwell." This acronym stands for "Professional Appraisals Calculated Well" and our tag line is "we know what it is, we know what it's worth." PACwell is a nationwide provider of agricultural and business machinery, assets and equipment appraisals for lenders, legal advisers and business owners. The company is NOT involved in the buying or selling of these assets. Our work is quite varied; we appraise:
Agriculture & Farm Equipment
Metalworking Equipment
Chemical Processing Equipment
Industrial Equipment
Construction & Heavy Equipment
Computer & IT Equipment
Laboratory & Testing Equipment
Packaging Equipment
Transportation Equipment
Oilfield Equipment
Manufacturing Equipment
Plastics & Rubber Equipment
Restaurant Equipment
Material Handling Equipment
Printing Equipment
Woodworking Equipment
Food Production Equipment
Medical Equipment
and others…
We would like to see designs that use earth tones (browns, leafy greens, pumpkin oranges, or golden rod yellows) to represent our work in the ag and production industries. The design should communicate trust, integrity, diligence and knowledge.
The attached images reflect a mood board we have compiled. Perhaps these can inspire based on what we are looking to communicate (e.g. trust) as well as "tools of our job and our client" such as mechanical gears, antique wrenches, and calipers.
Target Market(s)
Business owners, attorneys, banks, individuals who have charitable donations in mind, financial advisors
Industry/Entity Type
Legal
Logo Text
n/a
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should have the name "PACwell" as part of the logo somehow