Coastal contemporary company logo - LifeBalance personal training Studios

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This customer received 41 logo designs from 19 designers. They chose this logo design from buffalographicdesign as the winning design.
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Logo Design Brief
I am rolling out a new personal training model in southern California's more elite neighborhoods, and need a logo to reflect the high-end nature of the business. This will be for all corporate imaging and signage. Think stacked-stone feature walls, high end spa locker rooms, bead-board coiffured ceilings, seabreeze blue/beachy teal splash-walls, butcher-block counters, shaker cabinets, dark hard wood fitness floors, white shadow-boxing details, etc.. Very coastal contemporary, and high end in nature. Looking for a simplistic and inviting logo to match. Thank you!!!!
Target Market(s)
35-55 women in premiere coastal communities.. Discerning and modern, this mom and wife has a lot on her plate, and fitness has taken a back seat. I give her the program to take control of her life with personal training streamlined for her.
Industry/Entity Type
Training
Logo Text
LifeBalance - Personal Training for Women
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, elegant and inviting. 'Personal training for women' must have that 'national brand' polish