• US$350

• 30 designs

• 10 designers

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Poster Design Brief

Vertical Poster: 12"x18" and possibly 24"x36"

In the style of old fruit-crate labels, those type of fonts, muted colors

Main theme: bountiful, abundance, growing, humorous, bizarre, variety

Purpose: to promote a music trade show that features everything about music, not a musical instrument show

Overall concept: Farm scene, similar to the fruit-crate labels from the 1930s–1940s: rolling hills or valley with orchards or fields going off into the horizon, full of ripe fruit, farm workers filling bushel baskets, loading trucks, harvesting — but instead of fruit, it's musical instruments, growing out of the ground, hanging from trees and bushes, ready to be hand picked, happy workers. We do not need to include every instrument, just the concept of a musical instrument farm or grove or ranch. We want variety in the instruments (electric guitars, drums for sure) and in the activities on a busy working farm.

Possible "scenes" might include these, but not necessarily all the below ideas (others are welcome):

field workers picking guitars
picking clarinets from a tree
stake bed truck piled full of amps, violins, cellos, horns
rows of violins/cellos or guitars growing out of the ground, farm worker(s) pulling one out
drums in a wheelbarrow
"just cut" music stands in a pile, worker wiping away sweat, maybe machete in hand
low trees or bushes with guitar picks growing like berries, being picked by a woman with a bandana, collected in a basket
trees with saxophones or trumpets hanging
drums growing like watermelons
guitar or other strings being harvested from a tree (like a willow)

Art should bleed four sides, but keep "action" away at least 1/4 inch all the way around for possible framing (so nothing important gets cut off or hidden from a frame. Can have a border or frame.

The-Music-Show logo is featured prominently, possibly integrated on the side of a truck door, burnished on the side of a crate or bushel basket, on the back of someone's shirt, a hanging sign, etc.

Text to be included: "2013" and "Los Angeles" and about 10-12 points on bottom left: ©2013 Beep Twice LLC

Target Market(s)

musicians of all levels

Industry/Entity Type

Trade

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo featured prominently, it's the name of the show and what it is
  Los Angeles
  2013
  (copyright) 2013 Beep Twice LLC
  see task description

Should not have

• brand names

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Files

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