New design for Hunting and Fishing trophy website

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Web Design Brief

This project is for a psd (no coding) landing page plus one additional page for our company. LaserTrophy makes laser cut hunting and fishing trophies using customer's photographs. We want customers to understand our product at a glance and know they can order online easily from their smartphone or computer.

There should be a clear call to action that encourages visitors to continue on and place an order.

The site should perform well on smartphones as well as computers.

I am attaching our latest concept website. Please use it only to get background on our company and to see what we are trying to communicate to the visitors. We came up with this design on our own but want something clearer and more effective and probably entirely different.

You can also visit our current (ugly and ineffective) site at www.lasertrophy.com to learn more about our company and product.

The second page is our Guide Program which is for outfitters and guides to promote their business by making their customers' experience more memorable by ordering LaserTrophies for them. I'm attaching a psd of a really bad website mock-up of the Guide Page (again, we're looking for something much nicer and less wordy).

I've uploaded a couple extra before and after photos, and another photo of a trophy room. Our goal is for customers to start their own trophy room using LaserTrophies. You don't need to use this photo (but you can), it's blurry. It helps you understand what we are trying to accomplish.

Of course, this site should appeal to hunting and fishing customers. Please be creative and help us succeed in this new business.

Target Market(s)

Hunting and Fishing sportsmen/women and people giving gifts to fellow hunters/fishers

Industry/Entity Type

Hunting

Number of Pages Required

2 page


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Hunting and fishing feel.
  • Clear call to action (we want orders). Our site will be set up so they can upload their photo, choose their text, and check out all in a few steps (we'll do this part).
  • Communicate that we use their photo, You may want to use before and after images like I've uploaded.
Nice to have
  • Our logo is in the psd files I've uploaded. That's the only element that must be on the new page (in addition to our product of course), but we're open to other logo styles if you want to suggest something that fits better with your design. Colors should look nice with our logo.
  • Fast loading site, fonts that load fast are best.
  • Our visitors may have just taken a photo of a fish or deer they are really proud of, and we want them to know we're a more accurate and affordable alternative to taxidermy that they can order right now using the photo they just took.
Should not have
  • Too much going on. Most hunters are calm, nature lovers, so probably no bright flashy colors and busy graphics.

Files
Download all files - 12.5 MB
JPG
PC270091 Monday, 09 February 2015 21:53:29
Tuesday, February 10, 2015
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PC270098 Monday, 09 February 2015 21:53:29
Tuesday, February 10, 2015
JPG
trophy2 Wednesday, 11 February 2015 15:38:15
Wednesday, February 11, 2015