• A$160

• 44 designs

• 14 designers

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Logo Design Brief

I am in need a logo design for a new Teen adventure company. Australian-based, but not location specific, it is named 'the Adventure Locker' (www.adventurelocker.com.au).

We provide a range of 1 to 6 week teen adventure tourism trips (primarily for 14-17yr old, high school students) with a focus on developing leadership, expanding young global perspectives and providing clean fun, safe learning and awesome tourism experiences.

I am aiming for my website to look something like (http://www.onthegotours.com/) with lots of photo elements and pages linked to the home page. However, I want it to feel fun and teen friendly, such as (http://www.modin.com/). Blues and Greens (Water and Earth) are appealing combinations (see "screenshot" image) - I particularly like the Track and trail logo.

Target Market(s)

The logo is to appeal to teens 14-17 yr olds (the participants) however also - and possibly more importantly - be appealing to their parents (footing the bill).

Industry/Entity Type

High School

Logo Text

the ADVENTURE LOCKER

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Lithos Pro Bold, Myanmar MN, or similar.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would be happy to see a range of different feeling logos - both Pictorial/Combination Logo and Emblem Logo. Or, alternately, typography and a pictorial logo (ie. Ralph Lauren and the polo rider on horse).

Nice to have

• The design is to be clean and uncomplicated/uncluttered. The website will include a lot of full screen images/video, and I am looking for a bold, punchy logo and typography to emboss over and cut through landscapes (e.g. see, "the effective productivity" logo). Also, I really enjoy the "the" colour square element in this logo. I would like to have a charcoal/dark grey background, and so want a bold/bright main colour to be incorporated in the colour palette and have a fun/active/adventurous feel.

Should not have

• The other attached American-style summer camp badges appeal to me - however - I do not want a retro/vintage feel, more enjoy the simplicity of the logo and incorporated nature elements.

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Files

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