• £125

• 45 designs

• 18 designers

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Poster Design Brief

We are Chaplin's Circus, a 1920s themed travelling circus. We have a very specific brief for this poster, but you have total freedom to choose how to implement it:

1. The logo of Chaplin's Circus must be VERY clear and prominent on the poster. Especially the word circus. Perhaps you could give a border to each letter to help it stand out?

2. It must look like a lot of fun for children aged 3-14. Pictures or illustrations of children smiling and laughing while watching a show would work well but it is really up to you how to deliver this objective.

3. We are a 1920s experience and so the poster needs to have a vintage theme to it. Have a look at the way 'Carter's Steam Fair' make their posters and you will see what I mean.

4. At least one third of the space on the poster must be dedicated to the location and timing of the event. For now, use the following data:

Highfield Park, St Albans, AL4 0DB
28th March - 6th April 2015

5. Include the promotion: EASTER SPECIAL: KIDS GO FREE!*
*One free child ticket with every full priced adult ticket purchased.

6. Include the following telephone number: 01727 555 250 in a very prominent location

7. Include the website address: www.chaplinscircus.com

8. Use VERY bright colours. The posters need to reall stand out when they are in shop windows. The words circus and the offer "Kids go free" must really jump out of the page and stop people as they are walking past.

Target Market(s)

The show is a family show. But it is mums aged 18-40 that decide to buy the tickets for their children so make sure that the poster makes the event look like a lot of fun for children. Pictures of laughing children or children having fun would work but it must be clear that we are a circus show. If you have a look at www.facebook.com/chaplinscircus you will see a video which has a lot of children enjoying our show. That's the feeling I want to capture in the poster.

Industry/Entity Type

Adult

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project description

Nice to have

• The vintage feel of Carter's Steam Fair posters (have a look on Google Images). Also the clarity with which they communicate the event information (dates/times etc.)

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Files

Download all files - 2.2 MB