Logo Design Project for a Trade Show Company

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This customer received 43 logo designs from 17 designers. They chose this logo design from Mandarina as the winning design.
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Logo Design Brief
My business partner and I will host an annual trade show for local artisans and food producers. All products must be made in USA. Our participating vendors will be local to the New York metro area.
The name of our trade show is "Make It Or Bake It." We would like a subtitle or a tag line "A Labor of Love" (but instead of love, a heart sign)
We are looking for a homegrown, start-up, hipster vibe in our logo design. Our first show will be in Brooklyn, and we would like our logo to have a Brooklyn feel to it. (This may only make sense to New Yorkers). However, if the show is successful, we may take it to CA, such as LA and San Fransisco.
Updates
We are looking for a more simple urban hipster design with more neutral and earthy color.
Added Tuesday, March 05, 2013
Project Deadline Extended
Added Sunday, March 17, 2013
Project Deadline Extended
Added Wednesday, March 20, 2013
Project Deadline Extended
Added Sunday, March 24, 2013
Target Market(s)
Young, trend-setting, cutting edge, care about local, sustainable products
Industry/Entity Type
Trade
Logo Text
Make It or Bake It, A Labor of [heart]
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We like to see "current" colors that are being used.... emerald, yellow, beige, but in a more mutted shade and not super bright.
The below listed website and colors will give you a good idea of what we would like to see in our logo/design.
http://www.pantone.com/pages/products/product.aspx?pid=1332&ca=4
http://www.pantone.com/pages/pantone/category.aspx?ca=1
http://www.iheartpies.com/
http://www.thericecreamery.com/
http://www.theposterlist.com/
http://www.carolynsuzukigoods.com/
http://www.anemoneletterpress.com/products