Friendly, Expert Realtor with Integrity: Logo Design Project

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This customer received 244 logo designs from 36 designers. They chose this logo design from shadez as the winning design.
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Logo Design Brief
I am a Realtor in Portland, Oregon. I would like to have a logo for my business team, which is called Carey Hughes Homes. We provide the best local service in the suburbs of Portland. A description of the Carey Hughes Homes unique value proposition is as follows:
Who are you?
A professional, ethical & service oriented real estate team with extensive experience in the greater Portland metropolitan area.
What do you do?
Create clients for life by providing knowledge, consistent communication, expert negotiation skills and powerful marketing to help people buy and sell the homes they love.
Why is this important?
Handling each transaction with the utmost care helps each client to make sound decisions, so they can confidently settle in a home, where they will build their life and make their hopes and dreams come true.
The final design should communicate high service values and the offering of a top notch real estate experience. Carey Hughes Homes will be your real estate resource for life.
Updates
Thanks for all the interesting designs. One thing to note is that I sell homes AND I also share information with my clients about parks, community activities, shopping, schools etc. I like the softer images of homes but there could be other imagery included, other than a house/roof or initials. Also, color does not need to be red/black. It can be but it is also good to have another color combo that compliments the corporate red/black logo. There are also white/black versions of the corporate Keller Williams logo, so any color could go with that version. Thanks again!!!!!
Added Saturday, February 23, 2013
Project Deadline Extended
Reason: I'd like to allow enough time for updates.
Added Saturday, February 23, 2013
Hello-
I''m still trying to decide on a logo and I''ve come to the conclusion that simple is better. A good example is www.rrhomes.com and www.karinastark.com. They are classy & professional, yet slightly feminine. You can check out www.CareyHughesHomes.com to see my team and I. I like all capital letters for the font but the first letter of each word bigger than the remaining letters. Classy & clean font, not whimsical or modern. My style is more traditional or it could be described as transitional (between traditional and modern). Rooftops within Realtor logo designs are too common. I''d prefer my logo to be unique. Objects to consider as design inspiration or within the logo are a key, front door, lantern style porch lighting http://www.lampsplus.com/products/outdoor-lighting/usage_wall-light/finish_bronze/style_traditional/ but nothing too ornate, address plaque (http://www.justaddressplaques.com/thumbs_cache/103/11010-01-01-0.jpg) . I also like the shadow effect for letters, if it is clean. I like red and it goes with my company''s colors of red/black/white but it doesn''t offer much variation. I''m open to black, silver, dark grey, oil rubbed bronze, strong/bold metallic colors, brushed nickel or brushed gold (not shiny) AND deep/dark/brick red. Is anybody willing to provide a few more revisions or options? I''ve got to make a decision soon. I''ve been dragging my feet because I just haven''t seen the right logo. I will definitely know it when I see it. Thank you!!!!
Added Thursday, April 25, 2013
Target Market(s)
Suburban homeowners/buyers that value good schools, friendly community & family values. Professionals. Middle to Upper Middle Class.
Industry/Entity Type
Real Estate
Logo Text
Carey Hughes Homes
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be clean, easy to recognize, classy.
Must be able to be positioned on paper or web with the Keller Williams logo. They may not be next to each other but will be nearby, so Carey Hughes Homes logo should complement the Keller Williams Realty Logo.
Nice to have
- Would be nice to have a logo option with www.CareyHughesHomes.com