• US$130

• 28 designs

• 12 designers

---

Postcard Design Brief

Redesign an existing postcard for a new look/feel. Current design is a bit on the "masculine" side and our target audience is predominantly female. We rent individual salon rooms to hair stylists who want to work for themselves and run their own business, but still be in a professional salon space they share with other independent salon owners.

Color wise- use our logo orange, white, light blue.

Keep the location info and the mailing label white space on the back side and the print/cut margins as currently set.

The text items can be modified as needed. We probably have too much and want to err on the side of more visual, less text- but still getting some key points across.

A look and feel I like (from another salon suite company) is Salon Lofts. I've attached a design of theirs that you can use for ideas. This web page also has some of their other print collateral that I like.

http://pyperyoung.com/case_studies/salonlofts.html

Target Market(s)

Licensed cosmotologists who are ready to work for themselves instead of someone else.

Industry/Entity Type

Salon

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Main Tagline/Message- attention getter- I like having the orange block with white text as done is some of the Salon Loft designs- superimposed over a large image of a hair stylist. I'm in the process of getting some photos of our tenants taken and hope one will work- but for now, just use something stock.
• Back side has to have the white space for the mailing label and should list our 4 locations with pictures of each. I'm also getting new pictures of the 4 locations, but for now use the ones from our existing mailer design (attached).

---

Files

Download all files - 82.2 MB