• US$160

• 15 designs

• 4 designers

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Packaging Design Brief

We need a label designed for our new product. We have a decent logo(freedom for improvement there too! The label will be on front of product and on back of product. Each label will be about 215mm x 215mm square. The labels will be placed in the middle of the product inside a clamshell package.

We have a product to launch for a BBQ company. This is our first real major project.

The website is www.smokettle.com

Any designer should look at website to see how the product works so they can convey it to the consumer...

1) allows you to smoke any meat
2) prevents burning your food
3) relax while you cook!
4) This pan fits Weber (trademark) 22.5" kettle

Target market is 20-50 year old backyard cooks!

I need to show how the product works
With 'cut away' graphical imagery. Should show Smokettle in kettle with charcoal underneath and food on top.

I have provided a logo.
I will leave it up to designer for color choices.
Logo colors can change.

Target Market(s)

Target market is 20-50 year old backyard cooks.
Low to Middle Class income.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must educate the consumer as to how product will benefit them.
• Front Label & Rear label
• Bright attractive colors.
• Rear label needs spot for UPC.(file provided)
• *This pan fits Weber (trademark) 22.5" kettle
• Front label:
• 1)Logo
• 2) image of product inside grill
• 3)product benefits
• a) Transforms your Kettle into a SMOKER! (please make this standout)
• b) Cook at 225(degrees) for over 6 hours! low and slow
• c) The easiest way to make award winning smokehouse BBQ
• d) Don't serve burnt food!- Prevents burning your food
• e) This pan fits the Weber (trademark) 22.5" kettle
• f) Make the best RIBS, CHICKEN, or TURKEY your family has ever tasted!
• 4) patent pending
• 5) New- Try me!
• 6) instructions on rear
• 7) 3 pack
• Rear Label:
• 1) smokettle_update_final_brief (image)
• 2) simple instructions on how to use.(with images)
• a) STEP 1: add charcoal and wood to kettle
• b) STEP 2: drop smokettle onto tabs
• c) STEP 3: add grill grate
• d) STEP 4: add food
• 3) barcode
• 4)for more information visit www.smokettle.com
• 5) product warnings- Do not attempt to move with hot liquid.

Nice to have

• Label should stand out and grab attention.

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Files

Download all files - 19.5 MB