Poster Design Project
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This customer received 22 poster designs from 4 designers. They chose this poster design from creeativebird as the winning design.
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Poster Design Brief
Company Info to include:
Cube26
Pioneers in Natural Vision Control
Making smart devices, smarter.
cube26.com
fb symbol: cube26
twitter sym: cube26labs
Usage: Tradeshow Banner
size: 3ft x 9ft
Product Background:
A consumer engagement tool that provides anonymous objective analytics and helps clients understand and evaluate how consumers react and engage with products and advertising.
Concepts to include:
- Qualitative and quantitative data collection
- optimizes return on investment on advertising campaigns
- enhanced experience for the consumer
Banner requirements: The images on the banner that illustrate the concepts above should include the following imagery: There should be at least 4 of the following used: ( * show priority)
- presence detection*
- focus/attention of consumer
- length of engagement
- emotions (smile or no smile)*
- age / gender *
- interactive capabilities (play a game with digital ad)*
We would really like to see how the criteria for the banner can also show that this technology collects the aforementioned data in real-time using digital cameras.
If you have any more questions on what is required, please feel free to send a message.
Updates
The submission deadline has been extended until tomorrow night (FEB 23rd, 2013)
Added Friday, February 22, 2013
I have added images to show the artwork guidelines as well as a mock drawing of the type of thing i am looking for.
Added Friday, February 22, 2013
Project Deadline Extended
Reason: You will be able to submit until tonight
Added Saturday, February 23, 2013
Target Market(s)
Branders, Retailers, Advertisers, digital signage industry
Industry/Entity Type
Advertising
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All of the above, plus:
- Text that will explain the criteria used, for example.
Image of person interacting with digital ad - "interactive capabilities"
- dynamic images
- no box like layout, require opacity variances and overlapping feel
- real images
Should not have
- no illustrations, only real photography.