Driverseat SSM Direct Mail Postcard

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This customer received 6 postcard designs from 2 designers. They chose this postcard design from elYJan as the winning design.
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Postcard Design Brief
I am a growing transportation company in need of a postcard to distribute to my customer base. I need to highlight my company and the services we provide. I would also like to have a perforated portion with two coupons; one for $5 off our Designated Driving Service, the other for 20% off any service (with the exception of memberships and monthly/annual plans for the Assisted Transport)
Company Overview/Introduction
Driverseat offers 8 exciting services to get your vehicle from Point A to Point B.
Whether you’ve had a few drinks and want to get yourself and your vehicle home, or you are a senior looking to have a driver accompany you on your errands, Driverseat will make it happen. Whatever your transportation challenge, we are up to the task of finding the right solution that fits your busy lifestyle.
Service listing is as follows:
Designated Driving
No more going back to get your vehicle the next day! We send a drive team to your pickup location to bring you home in the comfort of your own vehicle!
Special Events
Just like our Designated Driving service, you can hire teams dedicated to your event. Great for weddings, stag and doe parties, corporate parties and more!
Airport Service
Get the convenience of a limo service without the high price! We will ride with you to the airport and return your vehicle home and meet you again upon your return. No more digging yourself out after a relaxing winter vacation!
Assisted Transport
Now you can keep your vehicle, even if you have lost your license or are uncomfortable driving. Pick up groceries, prescriptions, or go out for lunch with your friends; a Coachman will come to your house and drive you in your vehicle wherever you need to go. Hourly, monthly or annual plans available.
Other Services (no description required)
Outpatient Pickup
Valet Service
Chauffeur Service
Fleet Services
We have a membership program. It's call the Executive Membership and includes the following:
20% Discount off All Services (exceptions the same as above)
Automatic Billing
Priority Booking
Advance NYE Booking
Free Designated Driver on Your Birthday (a $25 value)
and Choice of:
- Free Return Airport Service
or
- Free Designated Driver from Sault Ste. Marie, Michigan
Phone: 705-998-2614
Email: ssm@driverseatcanada.com
Web: www.driverseatcanada.com
Facebook: https://www.facebook.com/DriverseatSaultSteMarieON
Updates
Hi Everyone. This is my first time using designcrowd...2 sided is what we are looking for. Thanks again Added Saturday, January 31, 2015
Target Market(s)
Vast majority but most within 25-59 years of age. Want to convey a transportation company that's fun to use but not a cheesy partybus or limousine/taxi company. We're professionals who like to have fun.
Industry/Entity Type
Airport
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Highlighting of our services including description of the ones I listed. Use of our style guide. Print ready with perforation markings. Using Vistaprint or Printchomp.
- *NOTE:
- Address block is not required as these will be hand delivered. Please feel free to utilize that area for your creativity. Thanks again everyone.
Nice to have
- We also have a Designated Driver app for Android and iOS devices. I would like to have a small area to promote the app.
Should not have
- No over the top graphics or effects. Colours not within our style guide.