Take away Fish & Chips logo / brand identity refresh

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This customer received 112 logo designs from 24 designers. They chose this logo design from 96 alex as the winning design.

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Logo Design Brief

Ocean Master Newport - Fish & Chips is a popular fish and chip store located on Sydney’s beautiful northern beaches. It sits just across from the sandy shores of Newport Beach.

Over the next few months the store will be undergoing various upgrades & improvements to modernise the store. At this time we would also like to re-invent our logo.

The logo will be utilized in various formats including:
• External signage for the store (photo attached)
• Internal signage i.e. menu boards in store
• Collateral e.g. flyers, take-away boxes (photo attached), business cards
• Staff uniforms
• Online on website, social media, etc.

Key elements / requirements of the new logo:
1. A clean, modern, but beachy / ocean feel
2. Simple colour palette
3. Incorporating the word "Newport" in the logo
i.e. - Ocean Master Newport - Fish & Chips

Further background info
Some of the stores points of difference include:
• The use of rice bran oil (healthier option)
• Sustainably caught fish (sustainable) [image attached of current promotion in-store],
• Proprietary cooking methods using "Emma's recipe" to provide the best tasting fish and chips

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Updates

Project Deadline Extended
Reason: I have decided to extend the deadline for this project as no designs are 100% right yet, and I need to liaise with the owner who went on a last minute trip to make the final decision. Thank you for all the designs submitted and sorry for the delay.
Added Saturday, February 21, 2015

Project Deadline Extended
Reason: Some great designs in. Thanks guys! We will have a winner soon. :)
Added Saturday, February 28, 2015

Project Deadline Extended
Reason: Thank you for all the designs submitted. We are very close. Just need a few more days to make the right choice.
Added Thursday, March 5, 2015

Industry/Entity Type

Cooking

Logo Text

Ocean Master Newport Fish and Chips


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Files
Download all files - 0.8 MB
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Payments
1st place
A$280
Participation payments x 2
A$20
Total
A$320

Project Deadline
11 Mar 2015 22:55:07 UTC
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