"Westerham Cyclery" a place that sells, services and rents bikes, its pretty cool place to hang out

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This customer received 28 logo designs from 12 designers. They chose this logo design from Mandy Illustrator as the winning design.
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Logo Design Brief
The logo is for a new start up cycling shop in the historic village of Westerham in Kent (UK). Home of Sir Winston Churchill and General Wolfe. We will sell, service and rent bikes to the general public and cycling enthusiasts. We are trying to create a nostalgic retro feel. The shop will have old black and white Tour De France prints on the walls and retro cycling gear on display. We will be sponsoring a cycling club therefore the design will be used on cycling kit with a black background so our logo will need to stand out! We would like the design to have a retro cycling badge look to and we would like to see vintage blue in the colours as well as white, grey, black and silver. Westerham village is the hub of cycling in our area and hundreds of cyclist ride past therefore the design needs to catch their eye. We are on the edge of the North Downs hence the popularity and the reason for the hills in the mock up. In the shop we also have a café for cyclist to relax which will be called "The Drop Bar" and Im going to need a separate design for that and will use you if this design is good. I've attached some files that will give you an idea of what we like and have drawn a mock up as well which has General Wolfe at the top and the first 'C' is and outline of Winstons face. Just ideas and happy to see yours.
Updates
Please can you stick to the colours listed on the brief please, if they are different we can't use your design. Happy to see shades of the colours required if that helps. Thank You.
Added Wednesday, January 28, 2015
Target Market(s)
Cycling enthusiasts of all ages
Industry/Entity Type
Shop
Logo Text
Westerham Cyclery
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a retro badge look