Ally Medical company catalog

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This customer received 11 catalogue designs from 2 designers. They chose this catalogue design from Spark Shell as the winning design.
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Catalogue Design Brief
Our company is a new medical services provider in the U.S. and we need a catalog of the product category services that Ally Medical Services provides. We have large, entrenched companies as competitors and we must stand out from these competitors through a design that captures our company's passion for caring for people. The catalog of services should consist of 4 product category sheets (urology, incontinence, medical nutrition & wound care) and a company catalog sheet which I have included rough drafts. These sheets will also be used as individual selling sheets by our sales team to detail our services to individual referral sources (doctors & nurses). The final design must communicate Ally Medical's compassion, attention to detail and fast turnaround service that is demanded by our referral sources. PLEASE SEE THE PHOTO I AM ATTACHING AS AN EXAMPLE OF HOW THE INDIVIDUAL CATALOG SHEETS WOULD LAY OVER EACH OTHER AND BE PRESENTED IN A FOLDER.
Updates
Project Deadline Extended
Reason: We have only have one submission to our project.
Added Monday, February 02, 2015
Target Market(s)
The target market for this catalog is doctors, nurses and case managers who will refer their patients to us for our services. Therefore, it must be professional but tug at their heartstrings and get the message across that we care about their patients and we will make their job easier.
Industry/Entity Type
Medical
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Catalog must consist of the 4 service sheets (front/backs attached and the company sheet (front/back attached). Would like the service sheets to be incrementally smaller starting from Uro being the biggest, then Incontinence, then Medical Nutrition then wound care. This would allow each of the service sheet titles to appear as they are put together. PLEASE SEE THE PHOTO I AM ATTACHING AS AN EXAMPLE OF HOW THE INDIVIDUAL CATALOG SHEETS WOULD LAY OVER EACH OTHER AND BE PRESENTED IN A FOLDER.