Balance Point Racing Team Kit

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This customer received 23 graphic designs from 1 designers. They chose this graphic design from JLG Studios as the winning design.

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Graphic Design Brief

We would like to incorporate a tartan/argyle pattern into our cycling team kit, and promotional materials. We have a simple design, but need to add some depth and style to it. I have included our simple argyle pattern, and our current team jersey. What we need is a basic repeating pattern based on these colour and schemes, and some ideas of how to incorporate it into our kit.
I have included a link with a photo of the Garmin Sharp 2014 jersey, to show you the kind of look we are hoping to achieve, but that we can not produce with our limited artistic abilities. We like the idea of the argyle, and the incorporation of the maple leaf into that pattern, but also want to add some depth to the design itself.
http://www.cyclingnews.com/teams/2014/garmin-sharp

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Updates

I added some more design notes, and a sample of an electric blue colour swatch which I think is the best colour for our purposes, as well as a screen shot of some texture and design ideas to incorporate.
Added Sunday, January 25, 2015

Project Deadline Extended
Reason: We are getting close with the current submissions, but I want to extend a few days, to ensure we nail this before time runs out.
Added Sunday, January 25, 2015

I added some more design notes, and a sample of an electric blue colour swatch which I think is the best colour for our purposes, as well as a screen shot of some texture and design ideas to incorporate.
Added Sunday, January 25, 2015

Target Market(s)

Cyclists of all levels, but focused on high level competitive athletes. The design must be adaptable and integrated for both jersey and shorts, as well as have ideas that can be used on accessories like socks, arm warmers, jackets and gloves.

Industry/Entity Type

Racing


Colors

Colors selected by the customer to be used in the logo design:

000000
fdfdfd
b2b2b2

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
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Traditional
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Professional
Feminine
Masculine
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Upmarket

Requirements
Must have
  • Incorporate our current team colours as seen on our website:
    www.balancepointracing.com

    Use the tartan/argyle patterning submitted with the design proposal.

    The blue colour should be "electric blue", which I can not seem to locate on the colour wheel provided.
Nice to have
  • AN interesting and dynamic look that views well when cyclists are riding in the "racing" forward position.

    Final designs should be submitted using templates from the Champ-sys site (see link below) if possible, but initial rough work can take any form that is easy to view.
    http://champ-sys.ca/custom/cycling/design-templates

Files
Download all files - 1.9 MB
PNG
Payments
1st place
C$130
Total
C$130

Project Deadline
01 Feb 2015 00:58:59 UTC
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