Rebranding our neighborhood bar!
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This customer received 60 logo designs from 26 designers. They chose this logo design from fcurtis as the winning design.
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Logo Design Brief
We are looking to refresh and redesign our logo for our neighborhood bar located in a thriving downtown district that has recently been revitalized. The area is frequented by affluent, trendy, and diverse people from 12 years to 80 years of age. There are a lot of restaurants, bars and boutiques type shops in the area. There is also a new Hilton Boutique hotel being built across the street. We would like to appeal to more of this crowd which frequents the area. There are also a lot of tourists in the area but we tend to target the local service industry crowd and the young military crowd that is in the area. We are also known for our wide whiskey selection and have leaned toward our Irish roots. We are located approximately 1/2 mile from the gulf of Mexico in a mid sized beach town. I am attaching a copy of the existing logo. Ideally the logo would look nice on either a t-shirt, vinyl window sign, or a sandblasted sign to be hung on the building. Once a design has been selected I will be releasing a host of t-shirt designs as well for merchandising. We are located in Fort Walton Beach, Florida
Target Market(s)
21-45 years of age
Industry/Entity Type
Industry
Logo Text
Coasters (Existing font is Curlz MT)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should appeal to an edgy, trendy, beach loving crowd. Should not alienate the general public.
Nice to have
- It may be nice to bring some aspects of the current design over. I do not want to lose our roots as we have been in business since 2000.