• US$320

• 64 designs

• 26 designers

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Logo Design Brief

Project Goals: We are seeking to rebrand a fledgling project (3 years old) that has operated under the acronym AAIMS - Alleviating Antipsychotic Induced Metabolic Syndrome. Our goal with the new logo is to move away from the project’s past focus on participants’ mental illness diagnoses, and instead showcase the project’s mission, which seeks to empower people on their path to recovery and wellness through a deeper relationship to fresh, healthy food and to their community.

We want the new logo to convey the spirit of the following words:
community
healing
healthy food
positive choices
teaching alternatives
growing roots

The logo will be displayed on printed program brochures and materials, aprons, and t-shirts, and used for online promotion. Most of these materials will be in used in peer-led community outreach and advocacy work for healthy food, and cooking, nutrition workshops and events in urban, low-income, culturally diverse communities.

Full creative brief is attached.

Target Market(s)

All organizational marketing efforts—including those promoting the AAIMS project accomplishments, are directed to donors, volunteers, organizational and governmental collaborators, and other supporters living or operating in the San Francisco, California, USA area.

Industry/Entity Type

Nutrition

Logo Text

The project has a growing awareness We want to keep some derivation of the original name. The new logo should include the word “Aim” or “Aims.” There are no restrictions or preferences regarding fonts or colors, but ideally the logo would include some sort of graphical element evocative of words listed under design project goals.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The project has a growing awareness in the local community as the AAIMS project, so we want to keep some derivation of the original name. The new logo should include the word “Aim” or “Aims.” There are no restrictions or preferences regarding fonts or colors, but ideally the logo would include some sort of graphical element evocative of words listed under design project goals, including:
• community
• healing
• healthy food
• positive choices
• teaching alternatives
• growing roots

Should not have

• The word AAIMS or Alleviating Antipsychotic Induced Metabolic Syndrome

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