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Logo Design- for sports Licensed Pet line
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This customer received 124 logo designs from 23 designers. They chose this logo design from kresh as the winning design.
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US$625
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124 designs
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23 designers
Logo Design Brief
We currently have a logo for our line of clothing for people. We have been selling our Licensed pet products line with this same logo for a few years in Canada. We now need a New logo & name for our line of licensed Pet product-product line includes clothing and accessories for dog. Current licensed products are National sports teams- NHL, CFL.
The product line is made from high quality material, functional, fun and fashionable.
Our aim is to have our logo display the same weight, status as those of the licensed team we carry. Logo should be sporty. If using a character it must be clean and somewhat serious as it will be on many instances represented along side the National Sports Team logo.
New Brand name has to be easily pronounced, suited for North American market. Should not be a dog name or nickname.
To tie in the new name with the our company karsuh the tag line " By Karsuh" should be added eg. bottom right corner or logo.
Maximum colors for the logo is 3.
Updates
Clarifications: the new logo and name is for Canine line of products only.
Added Thursday, February 14, 2013
The font size for "By karsuh" should be no smaller than 2/8" as this logo will also be used on a woven label.
Added Sunday, February 17, 2013
Correction to the size of the logo when it appears on a woven label:
Added Monday, February 18, 2013
Some designers have asked if the name could be more than word as it is more limiting. So yes, we will accept submission with double word such as .... Wear or .... Petwear or something similar.
Added Monday, February 18, 2013
Project Deadline Extended
Reason: Since I was away from the office for a few days during the contest period, I was not able to respond to comments and update the info. quickly enough. I will therefore allow more time for designer to submit their designs.
Added Friday, February 22, 2013
We currently have sports licensed. However the name should allow for addition of non sport related licensed for the future.
Added Saturday, March 02, 2013
Project Deadline Extended
Reason: We have recently added new clarifications/direction for the name. As such to give a fair chance to all to review your design(s) we are extending the deadline by one week.
name should now allow for non-sports licensed for the future. Although it should have a sport feel to it as opposed to too corporate, the name or the logo should not look like a sport team.
Added Saturday, March 02, 2013
Target Market(s)
Male & female/ age 21-45/ college or university degree
Industry/Entity Type
Clothing
Logo Text
New name with tagline By Karsuh
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Combination of logo and brand name
Must have the tag line By Karsuh to tie in the new name with the company making the products.
Should not have
- Brand name should not have commonly used dogs names or nickname.
Eg.: NO...Fido, Ruffus etc..
