App Design Project "don't be a sheep surf guide"

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This customer received 15 app designs from 5 designers. They chose this app design from tapstudio as the winning design.
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App Design Brief
Design a graphic for "don't be a sheep surf guide" app.
The guide is a surfing (sport) for Australia. There should be a image of a black sheep who is about to go surfing! Also in the image should be a surfboard. Should be fun bright and related to the surfing lifestyle.
"There is sheep in all of us surfers. No matter how independent we think we are, there is something fundamentally herd-like about us. We are more a herd than a pack, we seem cursed to be attracted to each others presence and where one of us goes, others invariably follow. Too rarely can you find one of us on his own, and its usually not a good sign."
Include text "Don't be a sheep! Surf guide to Australia" Should be in poster style A4 style but also look good on an iphone screen.
Updates
Project Deadline Extended
Reason: More time if you need it!
Added Thursday, February 14, 2013
Target Market(s)
Surfers male & felmale 18-40++
Industry/Entity Type
Graphic Design
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sheep
Cartoon and fun!
Surfing/Ocean colors
Include flag which can be easily changed depending on what country.
Iconic coastal images for Australia (optional) again should be easy to swap out depending on the country.
Have fun!
Nice to have
- Image/logo/graphic will be for a landing page on website/app and used as an introduction.
Should not have
- Dull colors.