• €120

• 35 designs

• 3 designers

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Packaging Design Brief

New brand of Fiber Lash Mascara product being launched in the USA.
The Brand Name is CatZeyes Cosmetics (logo attached). The product consists of 2 black mascara tubes placed in an black eyeglass case. The logo will be printed in silver on black background on both the tubes and the eyeglass case. The case will have a mirror inside.

The eyeglass case will be placed in a paper card box (6*3.5*16cm).

I need a design for the box to showcase quality, classic beauty, and the benefits of the products (fuller, longer eyelashes). I need this to be giving a high quality product look and feel - It needs to be unique as there are similar products on the market. (see amazon.com)
I will need space on a side for a list of ingredients, (tube 1 and 2 content and capacity in std US measurements (fluid ounces? or ml?)
some space for benefits and copy
(back of packaging: , i have usage instructions - UPC barcode - Country of origin is China.

Target Market(s)

USA female 18-45

Industry/Entity Type

Cosmetics

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Font styles to use

Other font styles liked:

• compatible with logo script, else something simple like verdana

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• upc, country of origin (China), ingredients, space for instructions, benefits (both to follow).. etc..
• Ingredients:
• Tube 1: Liquid Mascara (Black): (see attachement, make a nice list out of it please)
• Tube 2: Fibers: Nylon and Green Tea Fiber.

Nice to have

• we're competing with a brand called moonstruck - very classical and elegant in design.
• tagline is 'where beauty meets spirit'.
• playful, beautiful, classical
• logo will be printed silver on black but I'd like to add some 'dimension' to this. surprise me!

Should not have

• feline patterns etc..

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Files

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