• £120

• 68 designs

• 24 designers

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Logo Design Brief

We need a logo design for a new food stall launching in the United Kingdom soon. We are bringing a new style of asian food to the rapidly growing street food market.

Our business is called 'Bian Dang' - which literally translates to 'convenience box' in Taiwanese. Our food is similar to japanese bento boxes (no sushi though!). If it helps, a box is usually made of healthy vegetables, a protein, egg on steamed rice.

The closest competitor is www.biandangnyc.com - we like their logo but feels its could be improved upon significantly:

- One option is to use the chinese symbols for Bian Dang in the logo, this can be seen in the logo used by http://www.biandangnyc.com. However, we also want to test/trial the words 'Bian Dang' in the logo. We're fairly flexible on this at the moment as we're pretty undecided on what we want.

- We do not have a preference for colours yet, but are looking for something clean and professional but also memorable. In this aspect, we like the logo used by another stall http://bonedaddiesramen.com/. We feel that their logo is one that a customer is likely to remember.

- Our preferred tag line for the logo will be one of the following (whichever can be better utilized)
(1) Taiwanese lunch box
(2) Taiwanese street food

- The logo could also be used on menu's and a food truck in the future. However, the first use will be on a website.

Good luck - thanks in advance for all the awesome logos heading our way!

Logo Text

Bian Dang