• A$240

• 15 designs

• 5 designers

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Graphic Design Brief

A web-based global business requires artwork for its mobile travel guides.

The guides will cover many cities, but each guide will have one of the following flavours:
- [City Name] for families
- [City Name] for couples
- [City Name] for backpackers

e.g. one batch of guides might be:
- New York for families
- New York for couples
- New York for backpackers

The artwork requirements for each flavour (families, couples, backpackers) are as follows:
- 1024px x 1024px artwork for App Store/Play Store
- 144px x 144px artwork for App Icons on devices

Both of these assets should clearly reflect the chosen city and also the flavour of the guide.

The artwork provided will be used as templates for each city so it the way in which the city is represented should be easily replicable and replaceable by my team e.g. the characters 'NYC' might represent the New York guide and we can easily replace them with 'LON' for the London guide.

The artwork for the three flavours (families, couples, backpackers) should have a common style guide or derivation so that it is immediately clear that the couples guide is from the same publisher as the families guide etc.

The primary vibe of these guides is exploration and fun, we're not going for a super trendy, so-hot-right-now, the-place-to-be-seen vibe. There will be places like that, but the whole guide doesn't need to ooze that vibe.

I have attached a couple of screenshots of an example guide using the app structure and style. The style is simple, clean, sans-serif, and quite matter-of-fact. The app doesn't stamp it's own theme heavily on the guides as it relies on good content and photography within the listings to define the colours and feel of the city that is being covered, though the icon sets can change colour to more clearly reflect the city too.

Target Market(s)

The target markets are reflected in the 3 flavours of the guides:
- Families
- Couples
- Backpackers

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All artwork must be provided at 300dpi.
  Working files will be required so we can change the 'City' reference to replicate the artwork for other applications.
  

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Files

Download all files - 1.6 MB