self serve frozen yogurt logo

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This customer received 82 logo designs from 28 designers. They chose this logo design from JACQUI as the winning design.

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Logo Design Brief

It is for a self serve frozen yogurt bar
There are hundreds of flavours and toppings (fruit and chocolate) so endless combinations of frozen yogurt
Its a healthy treat as the frozen yogurt is 100% fat free
The audience are both kids and adults of all ages
I want the logo to reflect a fun experience
The title "yogland"/"YogLand" can be separate or together, capitals or non capitals i will leave that to the designer
In my head i see this design with big, bold bubbly font, however i am open to your unique designs
I would like to make it as fun, creative and colourful as possible
So its all about mixing it up and making it your own creation- emphasising on variety and flavours and it should have maximum visability
It doesn't have to be just letter based it can incorporate an image/ illustration- up to you!
This is a new concept to the UK therefore i would like to incorporate the self serve theme by maybe adding to the logo title "self serve frozen yogurt"
Would be great if it incorporated a theme/story!

Thanks!

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Updates

Hi everyone thanks for your designs, i feel that this logo should have a big, chunky bubbly typeface but also unique at the same time and i would also like to stay away from purple as Yog is already a brand and uses dark purple.

Thanks feel free to message me with any questions or alternative thoughts!
Added Tuesday, April 12, 2011

As much as i love the fuschia pink colour unfortunately Snog another frozen yogurt brand uses this colour extensively so would be good to explore other colours- really want to be different and original!
Added Wednesday, April 13, 2011

Logo Text

yogland


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Payments
1st place
£120
Participation payments x 2
£15
Total
£150

Project Deadline
20 Apr 2011 14:00:00 UTC
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