• A$160

• 61 designs

• 25 designers

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Logo Design Brief

My business is an online planner and stationery shop. My customers are mostly female; they are organised, and have a keen sense of style. They love to personalise and make things their own. I would like my logo to speak to those.

It needs to be feminine, but not too feminine. I'm offering premium stationery and notebooks for all genders. My secondary market is professionals of both genders with a eye for personalised and unique stationery.
I'd like something natural and identifiable. Also, something that I can use as one colour/reverse as well.

The business name is Scratch & Jotter. Scratch means to write, and a jotter is a small notepad.

Target Market(s)

mostly targeting females, organised, mid to high income. She loves lists, loves being organised and keeps a planner with her at all times. She is tactile, preferring to write pen to paper as opposed to on her phone, but is tech savvy - uses instagram/facebook/pinterest to find like-minded people

Industry/Entity Type

Business

Logo Text

Scratch & Jotter

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The typography will be important.

Should not have

• please not too girly, flowers,