• £120

• 25 designs

• 6 designers

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Poster Design Brief

Details as follows:

1. A brief paragraph about your company / product

Shenanigans is an entertainment/events company that provides nights out for students and backpackers

2. What separates your business from your competition? (what are your unique selling points)

Its more than a pub crawl – its an experience (whole package)

3. What message are you getting across in this advert? (e.g, you have a new product, new service, will be at a trade show, special offer etc)

That our night is the BEST choice for them ("them" = backpackers in London); that they get loads of great benefits and will have an amazing time, and that they should buy tickets NOW

4. Who are the target audience for this advert?

(1) Backpackers
(2) Students

5. What is the title you want displayed? This should attract people to your advert:

See below example

6. What additional supporting text do you want displaying?

See below example

7. Describe your company in three words.
Fun, Friendly, Cool

8. Objective of the designs (What do want your target audience to think or feel?)

See what a great night it is and go and buy their ticket

9. Any Additional information?

The company colour is Green – we’d really like the poster to show this. Highlight the buzz words in Green. I have a fear that it will look cluttered. We’d like all the info on the poster but we want the poster to draw people in.
We’d like 2 versions. One with Backpackers (As below) and one that replaces that with Students.

10. Contact details to appear on advert, e.g. web address, telephone, e-mail, fax, or none

E-mail: sam@bestlondontrip.com (really small at the bottom)

11. poster size e.g. A1, A2 A3 or custom size
We’d like A1, A2, A3, A4

Deadline for artwork:

15/04/2011



The poster needs to follow the outline below:

(1) Attention-grabbing headline: "Wanna have FUN tonight?" This should be in huge, bold font (maybe use the font "impact") and should be the most eye-catching thing on the poster. The eye should fall on this immediately

(2) List of benefits - underneath the headline, there should be our list of benefits. These should also be in big, bold, eye-catching font. This is the SECOND most eye-catching part of the poster (after headline):

FREE entry to London’s coolest bars! (save £20)
FREE drink in each bar!
FREE bet in flashy casino! (Learn how to play and WIN!)
FUN games with FRIENDLY backpackers!

(3) The final major section of the poster should be the "call to action" which is:

"Hurry! Get your ticket now in reception - tickets sell out FAST!"

This should be big and bold as well

(4) In addition to the (above) three major sections of the poster, we want the following information included:

(i) "The most EXCITING area in the whole of London
The PERFECT night out for backpackers just like YOU!"

(ii) Thursdays, Fridays and Saturdays
Meet at 7:30pm in The Shaftesbury Bar....Piccadilly Circus (nearest tube stop) - VALID ID REQUIRED

(5) Finally, at the bottom of the page we want our brand name and tagline:

SHENANIGANS
"London's best night out for FUN, FRIENDLY backpackers"

This should be fairly big and bold as well.

Notes:

(a) We'd like all the major emphasized words to be in GREEN (for example "FREE," "FRIENDLY" etc.)

(b) We'd like a picture of good-looking young people partying in the background

(c) In terms of where the eye falls, the poster should work like this:

- First the eye falls on the huge, attention-grabbing headline ("wanna have FUN tonight?").
- Then the eye falls on the list of BENEFITS (also big and bold, but less big and bold than the headline)
- Finally, the last major thing the eye should fall on is the CALL TO ACTION ("Hurry - Get your ticket....")

The other details should of course be on the page and visible but they should not be as eye-catching as the three major parts

Thanks for reading this. I look forward to seeing your designs!

Best

Sam

Target Market(s)

Backpackers and Students

Industry/Entity Type

Trade

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• (1) Attention grabbing headline ("WANNA HAVE FUN TONIGHT?")- This headline should immediately GRAB people's attention, therefore it needs to be in very BIG font (maybe "impact" font). It should DOMINATE the top of the page so that the eye falls on it immediately.
  
  "FUN" should be in green.
  
  (2) The benefits ("FREE...") should also be BIG and BOLD and eye-catching. After the headline, these benefits should be the next most eye-catching thing on the poster
  
  (3)The colour green should be used for the emphasized words ("FREE," "FRIENDLY" etc.)
  
  (4) Our brand name - "Shenanigans" - should also be in green
  
  (5) The "Call to action" (viz. "Hurry! Get your ticket in reception now - tickets sell out FAST!")should be big and bold as well.
  
  (6) The poster should work like this: FIRST, the person's eyes should fall on the HEADLINE ("WANNA HAVE FUN TONIGHT?"
  
  THEN, the person's eyes should fall on the BENEFITS ("FREE...")
  
  FINALLY, the person's eyes should fall on the CALL TO ACTION ("Hurry! Get your ticket...")

Nice to have

• The picture to be really cool. Good looking people drinking and having fun or some cool artwork.

Should not have

• Clutter.
  Boring text/colour

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