Predictive Analytics

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This customer received 295 logo designs from 109 designers. They chose this logo design from Bluemedia as the winning design.
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Logo Design Brief
Company name is DAAX and it stands for Desjardins Advanced Analytics Xperts (Desjardins is the owner's last name). DAAX offers predictive analysis and modeling on 3 main pillars: 1) predicting what consumers will buy and try, 2) predicting component failures on trains/planes, 3) predicting who will fraud their insurance company and revenue agency.
We provide the full project scope surrounding predictive analytics, from Business-Understanding, Data-understanding, Data-preparation, Predictive Modeling, Evaluation of the best predictive models and Delivery of the results.
I'd like the logo to convey most of these factors (I know there's lots):
-smarts (you have to be smart to build predictive models)
-statistics (you need to know stats to build models)
-data (we build models with data)
-analysis & curiosity (your constantly analysing numbers)
-predictive (it's all about predictive!)
-programming (you need to know programming to optimize models)
-modern data scientist (we love data and computer science but we also have a great business background and we deliver business projects not code)
-professional and thrusthworthy (I will have sensitive data to analyse so the customer must be in total confidence)
This logo will be used on websites, social media, business cards, e-mail signatures and power-points decks.
Target Market(s)
Marketing & sales, engineer, and finance people. We work with any company having data: Telco, retail, banks, insurance, transportation, pharmaceutical, government, etc
Industry/Entity Type
Insurance
Logo Text
(I leave it up to you to decide to include the company name or not)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- DAAX needs to be present
Nice to have
- nothing here
Should not have
- nothing here