Please provide some feedback.

The design needs to look elegant and sophisticated. so black font is a must, but a clean cut font needs to be used; no frills and links and curls. and the splash of colour needs to be included. doesn't need to literally be a splash. also have a play with crowns or peace signs or a single flower or even a compass; somewhere incorporated. something maybe incorporated to make this appeal to the young fashionable lady but remember she knows how to have fun and shes flirty and super adventurous. this logo need to represent a way of life. the Daze avenue way of life. :) keep up the good work.