Elmo's cycleworks new shop needs cool new logo

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This customer received 45 logo designs from 19 designers. They chose this logo design from Eightynine0274 as the winning design.
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New logo for cycle shop, needs to stand out and grab attention. We currently service and repair all bikes, but are now starting to manufacture clothing/accessories. Want a logo that gives more than the usual two wheel boring logo most cycle shops have. Needs to work as a single colour also. The logo will be on everything which the company produces so needs to be identifiable amongst everything else out there. City/ fixed gear cyclists and road cyclists are main target customers.
Updates
Project Deadline Extended
Reason: Not enough eye catching designs.
Added Wednesday, December 24, 2014
Target Market(s)
Urban / road cyclists
Industry/Entity Type
Wheel
Logo Text
ELMO'S CYCLEWORKS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo that will be recognisable instantly, so that it may be used without text.
Nice to have
- Open to any ideas and suggestions.
Should not have
- A bicycle with words surrounding it or any dated designs which are commonplace amongst bicycle shops / companies.